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Pricing

One price. The admin you do not have to hire.

Priced against the work it takes off your plate.

A stylist finishing a client's cut

Every plan

Free AI usage. No metering, no per-client fees.

Pricing

Pick the size of your team. Everything else is included.

Every plan

What everyone gets.

Unlimited emails
Marketing & analytics
No new-client or location fees
Priority Australian support
Cancel anytime
Exclusively on Magic
Free AI usage, no metering
AI replies drafted in your voice
AI rebooking & win-back
Quiet-week fill campaigns

Basic

For solo artists.

A$49A$39/ monthA$49
Billed monthly
A$468 billed yearlySave A$120/yr
1account
200SMS / month

Plus everything on all plans

Team

For growing teams.

A$99A$79/ monthA$99
Billed monthly
A$948 billed yearlySave A$240/yr
Up to 3accounts
800SMS / month

Everything in Basic, plus

Staff calendars & permissions
Staff earnings & dashboards
Multi-location support

Plus everything on all plans

Business

For salons of 4 or 5.

A$149A$119/ monthA$149
Billed monthly
A$1428 billed yearlySave A$360/yr
Up to 5accounts
1,500SMS / month

Everything in Team

Plus everything on all plans

Rolling out in early accessWedding & event proposals · Documents & e-signature · Gift cards & memberships · Your own number & two-way SMS
Need more than 5 accounts?

All prices in AUD.

Before you ask

Simple price, clear switch, no hidden AI meter.

Pricing has to answer the quiet objections: what does it replace, what happens to my data, and how painful is the move?

Built for switching, not starting from zero.

Early access includes setup help so moving tools does not become another project.

Free AI usage, no metering.

Your client list, notes, history, and messages stay attached to your business.

Migration help for clients, services, bookings, and the details that matter.

Cancel anytime. No lock-in contracts.

One price, and the admin stops being yours.

Why switch

Most tools stop at the booking. Magic starts there.

Magic gives you bookings, payments, clients, messages, and campaigns in one place, then puts them to work: regulars get reminded, inquiries get answered, invoices get chased, and quiet weeks get filled.

Feature

Magic
FreshaTimelySquare

Starting price

A solo operator, per month

A$49
About A$30 / staff
A$42 / staff
$0-149 / location

A 5-person team pays

Same team, every month

A$149 total
About A$150 + fees
A$210 total
About A$75 / location

Texts & email included

Reminders, confirmations, campaigns

From 200 SMS + free email
About 20 SMS, then pay/text
100 SMS (basic plan)
Paid tiers only
Only on Magic

AI follow-through assistant

Ask it anything across clients, bookings, payments, messages

-
-
-

AI smart rebooking

Finds overdue clients and writes the message for you

Reminders only
Reminders only
Reminders only

Quiet-week fill campaigns

Spots slow days and drafts the offer to fill them

-
-
-

Treatment workflows

SOAP notes, consent, before/after proof

Limited
Forms only
Forms only

Based on published pricing, May 2026 · team totals assume 5 staff at one location · Fresha and Timely bill per staff, and Fresha adds card fees and per-text SMS · currencies shown as listed by each provider