Run it all
Everything a booking app does. Then more.
Bookings, calendar, payments, forms and reminders, in one place.

One workspace
Built around the real rhythm of the work.
Meanwhile, across four apps
Bookings here, payments there.
Nothing connects
A form reply in your email.
Copied by hand
The day's total.
Worked out on paper
The essentials
The basics are here so Magic can go further.
Booking, money, forms and team admin, all in one place.
Booking
Calendar and online booking
Services, availability, confirmations, reminders, self-serve reschedule links, and waitlist workflows.
Money
Payments and invoicing
Invoices, quotes, deposit rules, and payment follow-up.
Ops
Forms, team, and settings
Inquiry forms, client records, staff calendars, permissions, and multi-location support.
One login. The whole business, still moving.
Inside the product
The booking, the invoice, the reply.
The whole day, without four tabs open.
Everything lands in one inbox
- Messages
- Inquiries
Two-way communication - their reply lands back in the same thread, and your answer goes out from it.

Sarah W.
Balayage + gloss (3h)
- When
- Today · 2:00pm
- With
- Mia
- Deposit
- A$50
- Reminder
- Scheduled · 24h before
Start to finish
A Tuesday, from first message to paid.
A booking tool handles the slot. Magic handles the rest.

The essentials
The business, in one place.
Calendar, payment and notes in sync
The difference
The point is not more tabs.
The basics disappear into one system. The rest runs on top.
Separate tools
More checking
Calendar here, forms there, messages somewhere else, follow-up in your head.
Magic
One operating layer
The booking, client, payment, and next message stay attached.
Common questions
Answers before you ask.
Can Magic replace my booking system?
Yes. Booking, calendar, payments, invoicing, and forms are in Magic today, and they stay attached to each client's record.
Do you help me set it up?
Yes. Setup and migration help is included in early access: services, availability, your client list, and future bookings.
Can my team use it too?
Yes. Staff calendars and permissions are built in, so each person sees their own day.
Can clients book online?
Yes. Clients book from your booking page with your real services, availability, and deposit rules, and the booking lands on your calendar.
What does early access cost?
It is free to join, with no card and no commitment. You can cancel anytime.
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