Customised
A barber's Tuesday isn't a lash tech's.
Pick your speciality. Magic builds the workspace around it.
Your craft
Built around the real rhythm of the work.
Meanwhile, in a generic tool
A 20-minute default slot.
Your service takes two hours
No patch test field.
Kept in the notes app
One reminder rule for everything.
Wrong for half your work
The difference
What changes when your craft changes.
Booking length, intake and follow-up all follow your craft.
Timing
Appointments have different rhythms
A 20-minute cut, a 2-hour lash set, and a bridal party need different booking logic.
Questions
Forms collect different truth
Skin needs contraindications. Bridal needs event logistics. Hair needs service history.
Follow-up
The next message changes
Fills, aftercare, retail, birthday offers, and win-backs each land at a different time, for a different reason.
Your craft sets the rhythm. Magic just keeps time.
Inside the product
Same product, a completely different day.
Lash fills, bridal parties, colour - it fits each one.
Everything lands in one inbox
- Messages
- Inquiries
Two-way communication - their reply lands back in the same thread, and your answer goes out from it.
Sarah W.
Hybrid full set (2h)
- When
- Today · 9:00am
- With
- Mia
- Patch test
- No reaction
- Deposit
- A$30
- Reminder
- Scheduled · 24h before
Side by side
A Tuesday in two different studios.
Two crafts, two rhythms. Magic learns yours.
Every speciality
Built around your craft.
Timing and detail, per speciality
The difference
Start from your craft, not a booking grid.
Shaped around your craft, not just labelled with it.
Generic
Same flow for everyone
Different industries get the same calendar with slightly different labels.
Magic
Specific operating rhythm
Timing, forms, follow-up, add-ons, and messages reflect the work being done.
Common questions
Answers before you ask.
Is this really different per speciality, or just different labels?
The behaviour changes, not just the labels: how long a booking runs, what the intake form asks, and when the follow-up goes out.
My work is a mix. Which speciality do I pick?
Pick the closest fit. Your services, forms, and timings are yours to shape, so a barber who also does colour is not boxed in.
Does Magic send speciality follow-ups without me?
No. Magic drafts the follow-ups that fit your work, like fill reminders, aftercare, and rebook nudges, and every one waits for your approval.
What does early access cost?
Early access is free to join, with no card and no commitment. Setup help is included, and you can cancel anytime.
Keep going
Find the version that feels like your day.
What Magic does