Own your data
The client list is yours to keep.
Your clients stay yours. Not a marketplace's.

Your clients
Built around the real rhythm of the work.
Meanwhile, in the notes
A regular's usual, in your head.
Nowhere else
Last visit's formula.
On a sticky note
Your client list.
On someone else's platform
The ownership point
How the memory actually gets used.
Magic remembers every client, and the relationship stays yours.
Profile
Every visit has context
Services, timing, preferences, spend, notes, and follow-ups sit in one place.
Action
Memory becomes movement
Magic can draft the right message because it knows what happened before.
Control
Yours to keep
Your client records and your channels stay attached to your business, so nothing sits between you and your regulars.
Your best clients should remember you, not the marketplace.
Inside the product
One record, everything you know about them.
Yours to export the day you ask for it.
Everything lands in one inbox
- Messages
- Inquiries
Two-way communication - their reply lands back in the same thread, and your answer goes out from it.

Chloe Bennett
Hair · colour regular since 2022
11
Visits
A$1,730
Total spend
9 wk ago
Last visit
- Usual
- Balayage + gloss
- Colour formula
- 6N + 20 vol · T18 gloss
- Prefers
- Face-frame babylights
- Next due
- This week
Internal note
Books Saturdays. Sensitive scalp - mix a touch cooler.
Switching from another tool
Moving tools should not mean losing memory.
Your clients, notes and history come across with you.
Magic drafts, you approve
Hi Rosa! It's been about six weeks since your balayage and you usually rebook around now. Want me to book Tuesday at 10am for you?

Yours to keep
The relationship stays with you.
Every preference on file
The difference
Marketplace memory works for the marketplace.
If clients remember the platform, the salon becomes replaceable.
Marketplace
Shared relationship
Discovery can be useful, but the platform sits between you and the client.
Magic
Owned relationship
The memory, messages, booking flow, and repeat-client work stay under your brand.
Common questions
Answers before you ask.
What happens to my client list if I leave?
It is yours. You can cancel anytime, and we help you take your client list and history with you.
Is my client data used to market anyone else?
No. Your client records, notes, and history belong to your business and are used only for your business.
Can you help me move from my current system?
Yes. Migration help is included in early access. We move your client list, notes, and future bookings across with you.
Does Magic message clients on its own once it knows the history?
No. Magic uses the history to draft a better message, and every message waits for your approval before it sends.
What does early access cost?
It is free to join, with no card and no commitment.
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