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Magic blog

Practical notes for beauty businesses.

Clear, useful guides on running the work, looking after clients, and choosing the systems behind a growing beauty business.

A salon owner standing in her salon between the chairs

Software and switching

How to choose salon software in Australia

The best-looking demo is not always the system that will survive a busy Saturday. Use this practical checklist to compare salon software against the way your beauty business actually works.

Makeup artist applying bridal makeup during a wedding preparation session

Weddings and mobile artists

Booking software for wedding makeup artists

Turn a bridal inquiry into a clear quote, confirmed deposit, useful trial and workable wedding-day run sheet, without losing the details in DMs.

Pink styling tools tucked into the back pocket of a stylist’s jeans

Good systems beat good intentions.

Everything these guides tell you to stay on top of, Magic stays on top of: the reminders, the rebooks and the follow-ups, running while you are with a client.